How an Eastern Suburbs Electrician Generated 67 Qualified Leads in 90 Days
A Melbourne electrician was caught in the classic tradie trap: 70% of work came from referrals, but the pipeline was unpredictable. Busy weeks followed quiet weeks. Staff were scheduled inconsistently. Revenue was unreliable.
They needed a system that turned emergency searches into booked jobs — consistently, predictably, month after month.
WHAT SALES WOLFS AUSTRALIA DID: OUR STRATEGY
We built a three-layer system specifically designed for how Australian tradie businesses get emergency jobs.
Layer 1: Google Business Profile Optimisation (Hyperlocal Foundation)
First, we fixed what Google was seeing:Filled every single field (photos, service areas, business hours)
Optimised for emergency keywords ("24-hour electrician", "emergency electrician Parramatta", "emergency sparky near me")
Added service area pages for each suburb they served
Got 12 customer reviews in the first 30 days (critical for the Local 3-Pack)
Why this matters: When someone searches "electrician near me" during an emergency (Sunday 11 PM), Google shows a 3-Pack — 3 businesses with map pins and star ratings. Getting into that 3-Pack is how tradie jobs get booked.
Layer 2: Google Ads — Capture High-Urgency Searchers
We built a highly-targeted Google Search campaign around emergency keywords:"Emergency electrician [suburb]"
"Electrician near me"
"24-hour electrician"
"Urgent electrical repair"
"Licensed electrician [specific suburbs]"
Critical setup:
Negative keywords: "DIY", "how to", "tutorial" (filtering out price-shoppers)
Call tracking enabled (most tradie leads happen via phone, not forms)
Ad extensions with prominent phone number
Location extensions showing service areas
Budget: $600/month in ad spend
Approach: Targeting only the 5 highest-demand suburbs (not trying to serve 50)
Layer 3: Facebook Ads — Build Demand Beyond Emergencies
While Google Ads captures "help me now" searches, Facebook reaches homeowners not actively searching but open to booking:
Targeting:
Homeowners aged 35–65 in service suburbs
Interest in home renovation, home maintenance
Retargeting website visitors
Campaign:
Photos of completed electrical work (before/after)
Before/after testimonials video (10 seconds)
Offer: "First inspection $0" or "Book emergency call now"
Strong CTA: "Click to Call" button
Google Ads Agency Australia – Comprehensive Ad Solutions
Sales Wolfs Australia offers a complete suite of Google Ads services designed to capture attention, generate demand, and increase conversions across all stages of your marketing funnel.
📊 THE RESULTS
WHY THIS CASE STUDY IS SEO-POWERFUL
In-Depth Market Research
We analyze your niche, competitors, and audience trends to design a custom Google Ads strategy that resonates with potential buyers and positions your brand for success.
Performance Monitoring
Our experts monitor campaigns daily to adjust bidding, optimize keywords, and refine audiences for peak performance.
A/B Testing
We test multiple ad variations, landing pages, and audience segments to discover what works best — and scale it.
Conversion Tracking
Using advanced tracking tools, we measure the true impact of your ads to ensure every campaign drives tangible business growth.
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